Here’s a little bit about us:
She-Tea is “the busy woman’s tea company”, and Daylesford’s very own boutique tea company. We set out four years ago to create a range of teas that are totally different to anything else on the market, and I am pleased to say we have succeeded!
THE SHE-TEA TEAM
I’ll introduce myself first as I do all of the artwork for our She-Tea canisters, and also have access to the editing facilities for our website. Call it first dibs!
I’m Jodie Fergusson-Batte. I live in Daylesford (Central Victoria), I’m an artist, mother, wife and now small (soon to be epic) business owner. Each and every She-Tea canister displays one of my original oil paintings, that hopefully bring that little something extra special to each cup of tea.
I met fellow She-Tea Director, Vanessa Carslake, while we were working in a medical device sales team in 2006. We were both nurses in our former lives and so the change to big salaries, car allowances and all-expenses paid conferences (including mini bars) was a welcome one. It’s fair to say we were both good at our jobs, and both made the most of the fruits of our labour, but when it came down to it, we wanted something more.
Tired of dreaming of working in a role we were naturally passionate about, we agreed to go away separately and write a list of all of the things that made us happy, that put that little sparkle in our eye. We met up again to compare lists and found that we had a few common themes between us; art, tea, family, girlfriends and humour were among them. At this point we decided to build a business, somehow, around these things…She-Tea was born!
As we had not yet bred, we worked, drank, smoked and partied most weekends, and then spent most Mondays repenting and jumping back on the mineral water and vitamins, only to repeat the process again. Needless to say, with blends named B*tch is Back, Booze Hound and Virgin, our first range of teas were a clear reflection of this.
Of course, after having our first children in 2009 / 2010, we mellowed somewhat and brought out the Love, Motherhood and Zen, followed closely by our Top Bloke tea and a couple of berry infusions for kids…
After all of this we realised that not every woman has the time to sit down and make a pot of tea from scratch, so in the interests of convenience, and sanity, we introduced our very popular new range of organic pyramid tea bags. Our pyramid bags are made from biodegradable materials and include all of the favourite everyday blends. We’ve even put them in a super special range of canisters inspired by the beautiful town of Daylesford, we I live. Our new Daylesford range includes:
- Daylesford Breakfast Tea (pyramid bags and loose leaf options)
- Daylesford Lazy Lunch – green & jasmine
- Daylesford Grey Afternoon – earl grey
- Daylesford Last Drinks – chamomile & mint
- The Happy Hippie – vanilla spicy chai
- Abundance – lemongrass & ginger
This year we’ve been all about fine-tuning our tea range, launching the Daylesford teas, and me holding the fort while Ness had baby number two (the delicious little Holly Vanessa). We’ve had exciting customised roles, including the creation of a signature tea blend for Salus Spa at Lake House, Daylesford, and we have some wonderful new stockists. We’ve even added wholesale cafe and restaurant service blends to our range by popular demand.
In 2013 we’re ready to hit the ground running again, with a fully stocked warehouse and our brand new SLOW TEA COMPANY for our service range for cafes, restaurants, spas and hotels. It’s an exciting time, we absolutely love what we do, and we can’t wait to share even more great teas with you!
Thanks for dropping by and please contact us if you want to chat!